THE BIRTH OF A LUXURY POWERHOUSE
Considering the success of Versace today, the brand’s story began relatively recently in the late 1970s when the fashion house was founded by Gianni Versace. Like so many respected Italian brands, Versace was essentially founded as family firm with both Gianni’s younger sister, Donatella, and older brother, Santo, helping out in the business. After the founder’s tragic death in 1997, both siblings’ roles expanded dramatically as Donatella inherited the position of creative director and Santo took reign as CEO. Under their watchful gaze and guidance, the brand moved full throttle from fashion house to a fully-fledged lifestyle brand. Growing from strength to strength, Versace has expanded into fragrances, hotels, accessories and homeware, and now boasts around 100 boutique stores across the most fashionable cities in the world.